Busby SEO Test ,Equation results analyze

Now let’s make the math:

A site with less than 20 points in our equation is terrible and can be
overwhelmed without any trouble.

A site with 20 – 40 points in our equation is poor and can be
overwhelmed quite easily.

A site with 40 – 60 points is a medium site; it may be overwhelmed,
but there will be a small fight for it.

A site with more than 60 - 80 points is a serious competitor; it can be
overwhelmed but only with big efforts and in quite a long period of time.

A site with more than 80 points is a very good site and I suggest you
stay away of it (at least for the moment).

Of course if you used the simple solution of just rank every factor I
described here with “good”, “average” or “bad” you’ll just have to see which
one appears more often…

Busby SEO Test next posting for practice

Busby SEO Test,keyword is included in the first and in the
last section of the page

The ninth point is if the keyword is included in the first and in the
last section of the page.

The first section is the top left one, while the last is the bottom right
one.

For our equation I give 3 points for every one of these sections if they
include our keyword.

The tenth point and the last one in my analyze is if the page URL is a
main domain, a subdomain or an internal page.

For our equation I’ll give these points:
-4 points if it’s a domain name (eg: www.mydomain.com)
-2 points if it’s a subdomain (eg: subdomain.mydomain.com)
-0 points if it’s an internal page (eg:
www.mydomain.com/onepage.html)

How about your Busby SEO Test keyword at first and last section.

Busby SEO Test in-page optimization is the content of the page

The eighth factor and the most important one regarding in-page
optimization is the content of the page.

So therefore I give in our equation:
-20 points for a page with a lot of content, related with the keyword
and that includes the keyword itself several times
-15 points for a page with a lot if content and that includes the
keyword several times but it’s not directly related to it
-10 points for a page with a lot of content but that includes the
keyword only a few times
-10 points for a page with quite low content but that includes the
keyword several time
-5 points to a site low in content and that includes the keyword just
marginally
-0 points for a site with very low or without content

Busby SEO Test with Keyword at Title, Headlines, Description and Metatags

So the fifth thing I’ll consider is if the keyword for which I
searched is in the title of the page or not.
For our equation:
-5 points if the title contains the keyword and only the keyword

-3 points if the title contains the keyword but just a part of a bigger
phrase
-0 points if the keyword is not contained (just like in our example).

The sixth thing I’ll consider is if the keyword for which I searched
is in the headlines (H1 and H2) of the page or not.

For our equation:

-5 points if both the H1 and the H2 headers exists and they both contain the keyword

-3 points if only the H1 tag contains the keyword

-2 point if only the H2 tag contains the keyword

-0 points if the keyword is not contained in none of the tags

The seventh thing I’ll consider is if the keyword is contained in the
description and keyword metatags of our competitor site.

For this we’ll have to open the source of the page we’re looking at.
This can be done by clicking on View-Source in our Internet Explorer menu,
or CONTROL+U in FireFox.

If the page is properly optimized at metatags level we should find
some lines that look like:

<META content=”Here comes the site description.”
name=description>
<META content=”keyword1, keyword2″ name=keywords>

For our equation I give three points for every one of these two
metatags that appears and include the keyword.

Watch your that four factor for your Busby SEO Test page

Busby SEO Test ,number of pages indexed in the major search engines

The fourth factor I take into our equation is the number of pages
that our competitor site has indexed in the major search engines.

For finding this I type in all three major search engines (Google –
www.google.com; Yahoo – search.yahoo.com; MSN – search.msn.com) in
the search box the URL of our competitor site (ex:
www.competitorsite.com)

And of course… here are the points for our equation (separate points
for every one of the three major search engines):

-0 points for a site not listed in the search engine

-1 points for a site listed with one or two pages in the search engine

-2 points for a site listed with more pages in the search engines

-3 points for a site listed with a lot of pages (50+, 100+) in the search engine

Now finishing with the off-line factors (factors taking in consideration
the popularity of the page in search engines) we’ll move with our analyze to
the on-line factors (factors that resides from the code of the page)

How many pages your Busby SEO Test page index in major search engine

Busby SEO Test : Link Popularity

The third aspect (and the last regarding link popularity) is to check
how many sites link to my competitor site (the number of back links). And
I do this using the command:

links:www.competitorsite.com
in Yahoo Search box.

I think it’s obviously that a lot of links indicates a powerful site, while
a poor optimized site will be recognized the low number of links.

The way I give points for our equation is the following:

-0 points for sites with less than 5 back links

-1 point for sites with 5-19 back links

-2 points for site with 20 – 49 back links

-4 points for sites with 50 – 99 back links

-6 points for sites with 100 – 199 back links

-10 points for sites with 200 – 499 back links

-15 points for sites with 500 – 1000 back links

-20 points for sites with 1000+ back links

Busby SEO Test ,what about Alexa rating?

The second think I’ll analyze is Alexa Rating. But since it may be
easily tricked I won’t give so much importance to this factor as I did to the
PR.

Alexa Rank is in fact a top of the sites based on their traffic so here
the situation is opposite to Google PR… the smaller the number the harder to
defeat that page.

In our equation the points I give are:

-7 points for a site with an Alexa Rank less than 1,000

-5 points for a site with an Alexa Rank less than 10,000

-3 points for a site with an Alexa Rank less than 100,000

-1 point for a site with an Alexa rank less than 500,000

–3 points for a site not listed in Alexa or with a rank bigger than

2,500,000

Busby SEO Test,how about your alexa rating for your Busby SEO Test page.

Busby SEO Test finding a right keyword.

These toolbars are Google toolbar and Alexa toolbar.
Google toolbar can be downloaded for free from:
toolbar.google.com
while Alexa Toolbar can be download for free from:
download.alexa.com

And here you can see how our two toolbars looks like:

The first think we’ll do when analyzing our potential competitors
will be to check the Google PR (Page rank) of the page. We’ll do this with
the help of Google toolbar.

The green line shows the Page rank of the page we’re visiting.

If you’re curious what’s this Page rank and how it is calculated I’ll tell
you that it measures the popularity of a page (the number and the quality of
the pages linking to your site) and that its formula takes in consideration a
lot of factors (some of them known only by its creators).

Anyway what’s important for you to know is that the bigger the PR is
than the harder for you will be to beat that page.

The PR values varies from 0 (new or banned page) to 10 (the best of
the bests).

A PR less or equal with 3 is a mark of a poor site that can be easily
overwhelmed.

A PR between 4 and 5 marks a medium site that can be overwhelmed
but only with sustained efforts and not in a very short time.

A PR between 6 and 7 marks a strong site that it’s unlikely to be
overwhelmed by a new site in a reasonable amount of time.

A PR of 8 or better is common only to „the big guys” – industry
leaders and it’s very unlikely to ever stood a chance to defeat the, from their
thrones.

For our equation we’ll rank this way:

-we’ll give 2 points for every point of PR

-we’ll give a bonus of 1 point for every point of PR above 5.

So for example a PR3 page will accumulate a score of 6 (3*2) in our
equation, while a PR7 page will accumulate a score of 16 (7*2+2*1).

Busby SEO Test, best way to find best keyword

And that’s because I know that I must choose a keyword for which I

have chances to compete… It’s practically impossible to defeat the very big

guys in Internet Industry (like Yahoo, Google, CNN) so I’ll never start a

fight that is lost before I started.

And being #50 or #100 or #200 for any keyword doesn’t help at all.

It’s way better to be #1 or #2 for my weaker keywords.

So I’ll have to analyze the competition and see where I have good or

at least reasonable chances and aim for those keywords.

Usually I open www.google.com and I make searches for every single

keyword in my list (starting with the top ones). For all of them I note down

the URL of #1, #2, #3, #5 and #10 page.

When I’m done with this I’ll start to analyze those specific pages to

see how well optimized are they and to consider my chances to defeat them

(and if I have reasonable ones to estimate a time frame).

In the next few pages I’ll show you my secret equation based on

which I predict my chances for a specific keywords. I worked at it and

improved during several years but when it was completed it never gave me

wrong information again. So if you’re a man that likes exact information and

has a computer-kind logic that’s perfect for you.

But if you’re like my wife and you hate math you’ll probably get

bored with all those numbers I use in the equation. In this case I suggest you

just rank every aspect I’ll describe in the next pages with “good”, “average”

or “bad” and in the end see which one appears more often. Although not as

precise as the full equation it’s still useful and more than that it’s very easy.

But before you can start doing this analyzes I recommend you to

download two toolbars that will help you in your analyze (and also in your

all future SEO activities).

Busby SEO Test is still another week to go

Busby SEO Test,In the “Get suggestions for:“ field I type the keywords I previously

selected (one by one) and after that the tool will display a list of related

keywords (keywords containing and the keyword I selected) and also their

power (the number of searches on Overture the next month).

To find the estimative number of times that specific keyword was

searched in Google (which is the biggest search engine) we have to multiply

Overture’s number with 8.

Also to find the estimative number of times that specific keyword was

searched in the all web (all search engines cumulated) we have to multiply

overture’s number with 20.

So for our example we may say that the word “weight loss” was

searched: 2.106.436 on Overture; 16.851.488 on Google; 42.128.720 on the

all web.

What if you don’t have a permanent internet connection or if you have

limited bandwidth? Don’t worry! This tool has also an off-line version that

can be downloaded for free from:

http://www.goodkeywords.com

After I have done this operation (even in online or offline tool) I’ll

have to sort all of our keywords based on their power (the strongest one

being on top).

STEP 3: If I go for targeted customers also sort the keywords by

compatibility with my site..s theme

If I decided at step 1 that I’m interested in targeted visitors I’ll also

identify and move to another list – called “list 1” - (indifferent of keyword’s

power) the keywords that are directly related with my business and that have

the potential to deliver targeted visitors.

The other ones will remain on the secondary list – called “list 2”.

To continue with the same example as I used you with I’ll presume

that my site is selling “weight lose pills”. In this case I’ll move this keyword

and other similar keywords (like “weight lose medicine”) on the list 1 while

some other (not very niche related) like “weight lose stories” and “weight

lose pictures” will remain on list 2.

Of course both lists will still be sorted by the power of the keywords.

For all following steps I’ll use the list 1 and keep list 2 as a backup list

(in case all the keywords from the list 1 are too strong to can compete for).

STEP 4: Verifying the competition for our selected keywords

Now that I have the list I’ll have to decide what keywords I’ll select to

optimize my site for (and therefore rank well for that keyword and attract the

visitors that searched for it).

The first temptation is to say „Hey… what stupid question is that. Of

course I’ll choose the strongest keyword from my list.” But while the

concept is good (to choose the most powerful keyword possible) the

affirmation itself is wrong…