Busby SEO Test : There are a lot of possible ways to find the best keyword…(4)

Busby SEO Test finding a right keyword.

These toolbars are Google toolbar and Alexa toolbar.
Google toolbar can be downloaded for free from:
toolbar.google.com
while Alexa Toolbar can be download for free from:
download.alexa.com

And here you can see how our two toolbars looks like:

The first think we’ll do when analyzing our potential competitors
will be to check the Google PR (Page rank) of the page. We’ll do this with
the help of Google toolbar.

The green line shows the Page rank of the page we’re visiting.

If you’re curious what’s this Page rank and how it is calculated I’ll tell
you that it measures the popularity of a page (the number and the quality of
the pages linking to your site) and that its formula takes in consideration a
lot of factors (some of them known only by its creators).

Anyway what’s important for you to know is that the bigger the PR is
than the harder for you will be to beat that page.

The PR values varies from 0 (new or banned page) to 10 (the best of
the bests).

A PR less or equal with 3 is a mark of a poor site that can be easily
overwhelmed.

A PR between 4 and 5 marks a medium site that can be overwhelmed
but only with sustained efforts and not in a very short time.

A PR between 6 and 7 marks a strong site that it’s unlikely to be
overwhelmed by a new site in a reasonable amount of time.

A PR of 8 or better is common only to „the big guys” – industry
leaders and it’s very unlikely to ever stood a chance to defeat the, from their
thrones.

For our equation we’ll rank this way:

-we’ll give 2 points for every point of PR

-we’ll give a bonus of 1 point for every point of PR above 5.

So for example a PR3 page will accumulate a score of 6 (3*2) in our
equation, while a PR7 page will accumulate a score of 16 (7*2+2*1).