Busby SEO Test : There are a lot of possible ways to find the best keyword…(2)

Busby SEO Test,In the “Get suggestions for:“ field I type the keywords I previously

selected (one by one) and after that the tool will display a list of related

keywords (keywords containing and the keyword I selected) and also their

power (the number of searches on Overture the next month).

To find the estimative number of times that specific keyword was

searched in Google (which is the biggest search engine) we have to multiply

Overture’s number with 8.

Also to find the estimative number of times that specific keyword was

searched in the all web (all search engines cumulated) we have to multiply

overture’s number with 20.

So for our example we may say that the word “weight loss” was

searched: 2.106.436 on Overture; 16.851.488 on Google; 42.128.720 on the

all web.

What if you don’t have a permanent internet connection or if you have

limited bandwidth? Don’t worry! This tool has also an off-line version that

can be downloaded for free from:

http://www.goodkeywords.com

After I have done this operation (even in online or offline tool) I’ll

have to sort all of our keywords based on their power (the strongest one

being on top).

STEP 3: If I go for targeted customers also sort the keywords by

compatibility with my site..s theme

If I decided at step 1 that I’m interested in targeted visitors I’ll also

identify and move to another list – called “list 1” - (indifferent of keyword’s

power) the keywords that are directly related with my business and that have

the potential to deliver targeted visitors.

The other ones will remain on the secondary list – called “list 2”.

To continue with the same example as I used you with I’ll presume

that my site is selling “weight lose pills”. In this case I’ll move this keyword

and other similar keywords (like “weight lose medicine”) on the list 1 while

some other (not very niche related) like “weight lose stories” and “weight

lose pictures” will remain on list 2.

Of course both lists will still be sorted by the power of the keywords.

For all following steps I’ll use the list 1 and keep list 2 as a backup list

(in case all the keywords from the list 1 are too strong to can compete for).

STEP 4: Verifying the competition for our selected keywords

Now that I have the list I’ll have to decide what keywords I’ll select to

optimize my site for (and therefore rank well for that keyword and attract the

visitors that searched for it).

The first temptation is to say „Hey… what stupid question is that. Of

course I’ll choose the strongest keyword from my list.” But while the

concept is good (to choose the most powerful keyword possible) the

affirmation itself is wrong…