Busby SEO Test : There are a lot of possible ways to find the best keyword…

Busby SEO Test,There are a lot of possible ways to find the best keyword…

Some of them are better, while some are worse… There are also a lot
of tools that can help you do this (either paid or free).

I won’t come in details about all of them. One reason is that neither I
used all of them; another one is because I don’t want to confuse you.

I’ll try to keep it as simple as possible and instead of a long and
useless enumeration I’ll share with you exactly what I do when I search for
the right keywords for my new sites. It’s a tested system. And as long as it
worked great for me it will work for you too.
Finding the right keyword… in 5 easy steps
STEP 1: Finding the main goal ..lots of visitors.. or ..targeted
visitors..
First I’ll concentrate on what’s my site about… on what I’m selling…
on my goals… on my niche market… and set my main goal… “visitors” or
“target visitors”.
If my site is one of public interest, with a lot of potential customers
from all social categories I go for as many visitors as possible and therefore
for more general keywords; keywords that have the potential to attract
the highest number of visitors.
If contrary, my site is selling/presenting a product which is interested
only for a very limited category of people I aim for targeted visitors and
therefore for very specific keywords that are directly related with my site
/ product theme.
STEP 2: Identifying all possible keywords; sorting them by power
I start that by writing down all keywords related with my site theme
that come in my mind… At this moment I don’t care if they’re one-word
keywords, two-words keywords or complex key phrases I don’t care either if
they’re common or not, strong or not or anything else.
The only think that matter about them is to be related to the theme of
my site.
I even end up calling friends and colleagues to ask them for more
keywords.
When I wrote down everything I could think at I use a tool to find
potentially new keywords and, more important, sort them based on their
power (number of times they are searched).
For this I use the tool/program released by Overture.

The online version (the one that I use) is located at the following
address:

http://inventory.overture.com

Busby SEO Test is another two weeks to go.