Busby SEO Test : Keyword at Title, Headlines, Description and Metatags

Busby SEO Test with Keyword at Title, Headlines, Description and Metatags

So the fifth thing I’ll consider is if the keyword for which I
searched is in the title of the page or not.
For our equation:
-5 points if the title contains the keyword and only the keyword

-3 points if the title contains the keyword but just a part of a bigger
phrase
-0 points if the keyword is not contained (just like in our example).

The sixth thing I’ll consider is if the keyword for which I searched
is in the headlines (H1 and H2) of the page or not.

For our equation:

-5 points if both the H1 and the H2 headers exists and they both contain the keyword

-3 points if only the H1 tag contains the keyword

-2 point if only the H2 tag contains the keyword

-0 points if the keyword is not contained in none of the tags

The seventh thing I’ll consider is if the keyword is contained in the
description and keyword metatags of our competitor site.

For this we’ll have to open the source of the page we’re looking at.
This can be done by clicking on View-Source in our Internet Explorer menu,
or CONTROL+U in FireFox.

If the page is properly optimized at metatags level we should find
some lines that look like:

<META content=”Here comes the site description.”
name=description>
<META content=”keyword1, keyword2″ name=keywords>

For our equation I give three points for every one of these two
metatags that appears and include the keyword.

Watch your that four factor for your Busby SEO Test page